I am starting the post as many others you have read on serenapalumbo.com in the past, but today we will be talking about new beginnings. After five unbelievable years, the website was in desperate need of a face lift. As a beginner, blogging through serenapalumbo.com has been an amazing exercise. I have learned a lot from the trial and error about what works and what doesn’t, the posts you like to read and those which were not very successful. Before Food Network, before Cooking in Manhattan, there was an Italian living in New York and trying to make the best out of her busy life, and you, my readers and viewers.
Looking back at the content we are importing into the new website I see the first videos with a younger and a goofier version of me talking too fast to the camera, the not so great attempts at food photography, the blog posts written from a crowded subway train while going to work in the morning, the patience of the Pirate, playing director of photography/executive producer/marketing manager, occasional photographer. What an amazing adventure it has been! I am so thankful for every comment, feedback, subscription, email. It’s great to know that someone out there has been reading what I had to say. That is also the reason for the change: you deserve to read more of what you enjoy and it would be foolish and selfish of me not to upgrade the website and become a better blogger, while staying true to who I am. Once again, I have found the new beginnings in my roots. It took several months of hard work and soul searching, and now Lemonade25 is born. I would like to thank all the people who embarked in this new adventure with me contributing great ideas and the type of brainstorming you only see in movies. Without Laureen and the Paperwhite Studio Team, all the friends from all over the world who gave their expert advice on branding and strategy, the new editors and contributors and of course the ever supportive Weiss and Palumbo Families, this website would have never happened.
If you check out the About page you will find all the information about our “manifesto” and the fantastic people who will write for Lemonade25. I am thrilled so many people joined me in this adventure and honored they wanted to be a part of something I created. We are entering into a new era of curated lifestyle, where Italian Indulgence marries American Ingenuity to bring you fun, useful and uplifting content. Lemonade 25 will be more than just a blog, it will be a community and you are all invited… because making lemonade together can be a lot of fun! Your Squeezer-in-Chief Serena
This post was written by Serena Palumbo on November 1st, 2013
a couple of months ago my friends Stephanie and Alessandro came over for dinner and she brought the most delicious watermelon gazpacho. Tasting this cold satisfying soup has caused a bit of a craze in the Palumbo-Weiss household. With the farmers’ market not too far away and beautiful produce still on display every weekend, I tried my hand at gazpacho, fearing that it would turn out like a virgin Bloody Mary. After much trial and error (and many Bloody Marys for the Pirate), I finally got it right. Why should you try gazpacho? It’s a vegan soup that needs only a blender, it can be eaten cold and keeps refrigerated for a couple of days. It’s gluten free, delicious and super healthy…. I could keep selling you the recipe but I’d much rather let you see it for yourselves.
Have you tried gazpacho? what is your favorite cold soup?
This post was written by Serena Palumbo on September 26th, 2013
Before my new adventure in pregnancy and soon motherhood, I never thought I would be researching the web for mommy blogs. I guess I was looking for some inspiration and new ideas and the internet was the closest resource at hand. It turns out there are countless resources for moms-to-be and new moms on the internet! It makes me wonder how our moms did it when we were kids and there was no world wide web to turn to for help and advice. But I digress. The purpose of my research was not to find mommy blogs in general, but to find the ones that are inspirational, fun and educational at the same time. Thankfully I found some solid resources and added them to my daily blog reading list.
Our legs take us everywhere we need/want to go, but during a pregnancy they can be heavy and make us feel that we are walking in cement. During the first and last trimester, fatigue can make us feel even worse about our legs and hormonal changes don’t help either. Not to mention all the other problems that pregnant legs face every day like varicose/spider veins (shudders) and cramps (especially at night). It’s a potential recipe for disaster. But there is a lot you can do to limit the damage that gravity and extra blood flow will do to your legs. These tips are targeted to pregnant women but they also apply to the ladies who are not having a baby right now but suffer from heavy legs because of the monthly hormonal shifts.
Capri is one of the most charming and naturally beautiful places in the world. I visited as a kid but the real love story began in 2006 when I spent a weekend with my then boyfriend (who would eventually become the Pirate). The Mermaid Island is associated to so many great memories: swimming in the blue sea, eating great food, feeling the vibe of the dolce vita, and plenty of shopping, of course. We even had a painting of our favorite place shipped to New York! Even when I mediate I think of the island as my peaceful place. This year many things have changed and it’s time to update the CityProfile I posted years ago with some new finds that you will surely enjoy.
Do you want to refresh your look for fall without spending a single dime on make up? Or maybe you love makeup but are stuck in the same old routine. It’s time to rekindle your love affair with make up by learning new techniques. In the internet age, you can learn new techniques by using a search engine. But who are the best makeup gurus in the net? Who should you trust? Finding the right guru is no easy feat: democratic as it is, the net provides a platform for innovation…. or people who just look [insert British Accent here] “mental”.
The Summer of 2013 has been very busy and we’re not just talking about a much deserved/much needed facelift for this website. Family News Flash: the Pirate and I are having a little girl! I could have told you in many different ways from taking a picture of a bun in the oven (like my friend Aarti did – cutest idea) to screaming it from the top of my office rooftop as soon as I peed on a stick (apparently in some Countries they still do that). But I opted for a different approach: sharing my experience and the quest for the elusive “pregnancy glow”, the Holy Grail look that makes, morning sickness, stretch marks and finally a screaming infant, totally worth it! I confess, I was a little clueless at the beginning of my pregnancy, but fortunately I have great friends who provided useful advice and made my quest for the “pregnancy glow” a whole lot easier.
Where did the summer go? Seriously I am scratching my head wondering where it went! Maybe it was the weather in New York… most likely I was too busy to notice. Working, shooting videos, managing the Youtube Channel and planning a facelift for this website would do that to anyone! But with the impending end of summer I can’t stop thinking about the things that I love the most and how they can be carried into a stylish and (hopefully warm) Fall. Here are a few tips and must haves for back to school (or to the office) that may help in the process.
I was walking with my cousins through the Union Square Farmers’ Market last weekend and the produce was just glorious! Aside from the colors and aroma, the peaches, berries and cherries were juicy and sweet. This is my favorite season and like many others I love a good pie… If I had to pick between a blueberry pie and gelato… I would just put them together and have a blueberry pie a la mode!. I realized, though that my webseries was lacking a pie crust tutorial. Pas de domage, I fixed the problem right away and taped a pie crust tutorial that yields a flaky, golden brown crust that can be used for sweet and savory tarts. I usually make some ahead and keep it in the freezer because it always comes in handy.
What’s your favorite summer pie?
This post was written by Serena Palumbo on August 15th, 2013